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Total Reputation | Management Effectiveness in Communications



PendryWhite's consultancy service supports management - whether corporate, SME, non-profit or in the professional services sector - by underpinning external communications including marketing. Professionals, specialists, general managers and in-house departments are not always in a position to present coherent or consistent messages across their audiences, especially when the range of channels available can be so bewildering and the opportunity for comment limitless.

We focus on two consultancy areas that overlap:

  1. buttressing client-side managers with experience, advice and, if necessary, strategic reviews and training to manage online communications
  2. support in maximising competitive advantage to maintain corporate, brand or personal reputation online

Effective use of online resources requires good internal management or partnership teams. We make sure that those teams have the best information available to ensure coherent and consistent messaging. We use team-building techniques to strengthen the inter-personal relationships that can deliver effective communications. We can support teams by developing and maintaining online assets within a set budget, making sure the resources are current, fresh and secure.

Online activity can be integrated with qualitative market research, online feedback mechanisms, competitor research, focus groups, event and sponsorship management and press office functions that are agile and robust enough to cope with any issue or crisis.