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Total Reputation | Management Effectiveness in Communications


Strategy & Scoping

Integrating assets

Although our focus is primarily online, our track record in offline corporate communications means that we can integrate these tried and tested tools with online assets – notably in event management and sponsorship but also in direct communications with the media and field research.

One example of an integrated programme was a cricket sponsorship project for Hewitt (now Aon Hewitt). We coordinated internal resources and suppliers to deliver a full range of sponsorship requirements, including onsite branding (from boards at all the major British cricket grounds to corporate giveaways) through to a fantasy cricket microsite.

This integration of online skills with core in-house marketing capability is absolutely central to the PendryWhite approach.

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