As a business communications agency, PendryWhite provides experience, advice and training to support effective management and marketing communications. We offer team-building techniques to strengthen sound inter-personal relationships that deliver effective communications internally and externally.

Our management support includes competitor analysis, public policy and issues management, corporate brand reviews, corporate rebranding, corporate resilience and crisis management, and team-building techniques.

For SMEs in particular, we provide communications to support the company's progress from its entrepreneurial origins to a fully managed corporate business.

We understand the importance of exit strategies. We are flexible enough to help build an in-house capability to take a company through all its stages of growth and development.  Above all, we are good at working with other advisers, respecting boundaries and understanding the importance of compliance as well as ethics.

We manage all aspects of a client's web presence – online branding, website development, maintenance and security, as well as social media management. Content is our speciality. Content is the key to effective search engine optimization. We also deploy specialists in remarketing, social media and online advertising.

Online activity can be integrated with qualitative research, online feedback, competitor research, focus groups, event support, public policy and issues management and a press office function that is agile and robust enough to cope with any crisis.

Routine content generation involves copywriting - for blogs, newsletters, white papers and other thought leadership outputs. Today's multi-device usage, however, demands greater visual engagement. Our graphic design capabilities include not only applying brands to social media channels and infographics but also scripting and producing optimised online videos.

We also manage online audience interaction, overseeing social media communications to manage public conversations. This may range from growing Twitter followers to an online petition to influence public policy.

PRESENCE

website (presence hub)
microsites
blogs / thought leadership
social media management
issue based campaigns

REPUTATION

brand online deployment
ethical Wikipedia oversight
forum participation
presence monitoring
crisis management

MANAGEMENT TOOLS

team building
focus groups (internal & external)
qualitative research
competitor reviews
stakeholder mapping

ONLINE COMMS

e-newsletters
petitions & e-campaigns
online surveys
podcasts
webinars
e-brochures

PUBLIC RELATIONS

targeted media handling
sponsorship management
events support
media partnerships
facility trips
ebrochures

CREATIVE

logos & branding
collateral design
social media graphics
infographics
animations
presentations